SULYANI, Prilia (2020) Determinant Intention to Use Financial Technology’s Gopay Application on Undergraduate Students in Purwokerto. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

This research entitled "Determinant Intention To Use Financial Technology'sGoPay Application On Undergraduate Students In Purwokerto" is a type ofquantitative descriptive research and the source of the data used is primary datawhere data is obtained from respondents who have filled out the specifiedquestionnaire. The formulation of the problem in this study, is "Does PerceivedUsefulness, Perceived Ease of Use, Attitude Toward Using, and Perceived Riskaffect Intention to Use GoPay use in Purwokerto?". The independent variables inthis study are Perceived Usefulness, Perceived Ease of Use, and Perceived Risk.The dependent variable in this research is Intention to Use. Meanwhile, theintervening variable in this research is Attitude Toward Using. The purpose of thisstudy is to analyze the effect of the variable Perceived Usefulness, Perceived Easeof Use, Attitude Toward Using, and Perceived Risk affect intention to use the useof GoPay in Purwokerto. The theory used in this study uses theory of Technology Acceptance Model(TAM). TAM is a theory to explain the behavior of users of informationtechnology based on beliefs, attitudes, intentions, and user behavior relationships,by explaining the main factors of user behavior towards the acceptance ofinformation technology users that can affect the acceptance of informationtechnology by users. The hypothesis of this study concluded, among other things: (1) H1: Perceived usefulness positively influences attitude toward using financialtechnology's Gopay application, (2) H2: Perceived usefulness positively influencesintention to use financial technology's Gopay application, (3) H3: Perceived ease ofuse has a positive effect on Attitude Toward Using financial technology's Gopayapplication, (4) H4: Perceived ease of use has a positive effect on Intention to Usefinancial technology's Gopay application, (5) H5: Perceived ease of use has a positiveeffect on Perceived usefulness of financial technology's Gopay application, (6) H6:Attitude Toward Using has a positive effect on Intention to Use financial technology'sGopay application, and (7) H7: Perceived risk has a negative effect on Intention toUse financial technology's Gopay application. The locations in this study are at universities in Purwokerto, including UNSOED, UMP, and IAIN. The population in this study were students at thethree tertiary institutions. In this study using a cluster random sampling techniquefor college in Purwokerto. Besides using purposive random sampling usingpredetermined characteristics, among others: Respondents in this study arestudents at UNSOED, UMP, and IAIN who use the Gopay application on Gojek atleast the last 6 months of using Gopay. The implications in this study support the Theory Technology Acceptance Model research, explaining the relevant empirical evidence in the acceptance oruse of technology that affects a person's behavior factors, this is evident in thisstudy regarding the acceptance and use of the Gopay system in students inPurwokerto, and in this research, it is expected Gojek company is able to improvethe quality and service of using the system to facilitate users and also Gojekdrivers, this will benefit both parties.

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