The Effect of Perceived Security, Perceived Privacy, Perceived Enjoyment on Continuance Intention to Use With Customer Trust As The Mediating Variable In M-Banking (Study Case On Brimo)

DEWI, Elda Anita (2022) The Effect of Perceived Security, Perceived Privacy, Perceived Enjoyment on Continuance Intention to Use With Customer Trust As The Mediating Variable In M-Banking (Study Case On Brimo). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

Mobile technology is critical to business success as an innovative and competitive marketing tool to provide online transaction services and opportunities. Consumers are increasingly using their phones for banking, budgeting, payments and shopping. Customers who are satisfied with the application service, as well as the guarantee of privacy and security, will feel calm and continue to use the mobile banking application to make transactions. In addition to security and privacy, enjoyment is also a consideration for consumers when conducting mobile banking financial transactions. As a result of customers continuing to use, mobile banking-based financial businesses that can satisfy clients will be allowed to update features. Perceptions of security, privacy, and enjoyment are the main factors that can affect customers' desire to use and confidence in online financial transactions or in this case the BRIMO Mobile Banking Application. Therefore, this study aims to determine the effect of perceived security, perceived privacy, perceived enjoyment, customer trust and continuance intention to use BRIMO Mobile Banking. This research was conducted using a questionnaire to obtain quantitative data types and analysis with a total of 200 BRI Bank respondents. The method in data analysis uses SEM with the SmartPLS 3.0 application. Sampling in this study used is non-probability sampling and purposive sampling method is used because it requires several characteristics for respondents. The results of this study indicate that: 1) BRIMO's perceived security has no effect on customer trust and continuance intention to use; 2) BRIMO's perceived privacy has no effect on customer trust and continuance intention to use; 3) perceived enjoyment of BRIMO has no effect on customer trust and continuance intention to use; while 4) customer trust has an influence on the continuance intention to use BRIMO. Keywords: perceived security, perceived privacy, perceived enjoyment, customer trust, continuance intention to use..

Item Type: Thesis (Skripsi)
Nomor Inventaris: C22037
Uncontrolled Keywords: perceived security, perceived privacy, perceived enjoyment, customer trust, continuance intention to use
Subjects: C > C793 Consumers
E > E455 Evening and continuation
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Mrs Elda Anita Dewi
Date Deposited: 26 Jan 2022 08:16
Last Modified: 26 Jan 2022 08:16
URI: http://repository.unsoed.ac.id/id/eprint/13628

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