The effect of university student’s lifestyle, perceived risk, and money attitude on purchase decision: role of promotion as moderator variable (survey on customer at larissa aesthetic centre purwokerto)

KUSUMANINGTYAS, Monika Adi Sri (2017) The effect of university student’s lifestyle, perceived risk, and money attitude on purchase decision: role of promotion as moderator variable (survey on customer at larissa aesthetic centre purwokerto). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

In today‟s business world, competition has become increasingly stringent and complex. The emergence of new companies nowadays producing varied products makes the company more quickly to renew their products, including cosmetic companies such as aesthetic center. It makes each company competing to offer products with a wide range of advantages of each. For the consumer it would make them happy because more varied products they can choose. This research is entitled “The Effect of University Student‟s Lifestyle, Perceived Risk and Money Attitude on Purchase Decision: Role of Promotion as Moderator Variable (Survey on Customer at Larissa Aesthetic Centre)”. The population in this study are university students in Purwokerto who use product and treatment in Larissa Aesthetic Centre. The sampling technique is convenience sampling by using 100 respondents. The variables of this research were analyzed using Statistical Product and Service Solutions (SPSS). The result of the study shows there is lack of promotion in Larissa Aesthetic Centre and give suggestion in promotion to Larissa Aesthetic Centre in order to increase customer and to recruit new customer.

Item Type: Thesis (Skripsi)
Nomor Inventaris: C17412
Uncontrolled Keywords: Lifestyle, Perceived Risk, Money Attitude, Purchase Decision, Promotion Lifestyle, Perceived Risk, Money Attitude, Purchase Decision, Promotion
Subjects: L > L230 Lifestyles
M > M80 Marketing
P > P668 Purchasing
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Mrs Endang Kasworini
Date Deposited: 23 Jun 2020 03:15
Last Modified: 23 Jun 2020 03:15
URI: http://repository.unsoed.ac.id/id/eprint/1690

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