ASMUDIHANTARI, Laudzira Syacharonna (2023) Peran Akun Good News from Southeast Asia (SEASIA.CO) dalam Mempengaruhi Citra Positif Indonesia Tahun 2019 – 2021. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

Munculnya Internet telah membawa revolusi terhadap gerakan sosial. Sosial media menjadi salah satu media strategis gerakan aktivisme untuk mengorganisir gerakan, membentuk opini publik, serta membawa perubahan sosial. Salah satu contoh media yang memanfaatkan media Instagram sebagai gerakan untuk menyebarkan citra positif mmengenai Indonesia dan Asia Tenggara adalah @seasia.co atau Good News from Southeast Asia. Penyebaran citra positif dilakukan melalui produksi berbagai macam konten mengenai kebudayaan, ekonomi, politik, sosial, pariwisata, dan lain-lain. Penelitian ini bertujuan untuk mengetahui bagaimana peran akun Good News From Southeast Asia atau @seasia.co dalam pembentukan citra positif Indonesia Tahun 2019-2021. Kata Kunci: media sosial, citra positif, cyberactivism ABSTRACT Internet has revolutionized social movements. Social media has become one of the strategic media for the activism to organize movements, construct public opinion, and call for social change. One example of media that utilizes Instagram as a movement to spread a positive image about Indonesia and Southeast Asia is @seasia.co or Good News from Southeast Asia. The spread of a positive image is done through the production of various kinds of content focused on culture, economics, politics, social, tourism, and others. This study aims to find out the role of the Good News From Southeast Asia account or @seaasia.co in forming a positive image of Indonesia in 2019-2021. Keywords: social media, positif image, cyberactivism

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