Search for collections on Repository Universitas Jenderal Soedirman

+ Advanced search

The Influence of Package Color, Sensory Atributtes, Olfactory on Purchase Intention with Consumer Perceived Value as a Mediation (Study at Frisian Flag Consumer)

PUTRI, Salsabila Maresaning Renata (2023) The Influence of Package Color, Sensory Atributtes, Olfactory on Purchase Intention with Consumer Perceived Value as a Mediation (Study at Frisian Flag Consumer). Skripsi thesis, Universitas Jenderal Soedirman.

[img] PDF (Cover)
COVER-Salsabila Maresaning R.P-C1H019039-Skripsi-2023.pdf
Download (54kB)
[img] PDF (LEGALITAS)
LEGALITAS-Salsabila Maresaning R.P-C1H019039-SKRIPSI-2023.pdf
Restricted to Repository staff only
Download (563kB)
[img] PDF
ABSTRAK-Salsabila Maresaning R.P-C1H019039-Skripsi-2023.pdf
Download (94kB)
[img] PDF (BabI)
BAB-I-Salsabila Maresaning R.P-C1H019039-Skripsi-2023.pdf
Restricted to Repository staff only until 4 August 2024.
Download (205kB)
[img] PDF (BabII)
BAB-II-Salsabila Maresaning R.P-C1H019039-Skripsi-2023.pdf
Restricted to Repository staff only until 4 August 2024.
Download (287kB)
[img] PDF (BabIII)
BAB-III-Salsabila Maresaning R.P-C1H019039-Skripsi-2023.pdf
Restricted to Repository staff only until 4 August 2024.
Download (194kB)
[img] PDF (BabIV)
BAB-IV-Salsabila Maresaning R.P-C1H019039-Skripsi-2023.pdf
Restricted to Repository staff only
Download (288kB)
[img] PDF (BabV)
BAB-V-Salsabila Maresaning R.P-C1H019039-Skripsi-2023.pdf
Download (100kB)
[img] PDF (Daftar Pustaka)
DAFTAR PUSTAKA-Salsabila Maresaning R.P-C1H019039-Skripsi-2023.pdf
Download (237kB)
[img] PDF (Lampiran)
LAMPIRAN-Salsabila Maresaning R.P-C1H019039-Skripsi-2023.pdf
Restricted to Repository staff only
Download (1MB)

Abstract

This study aims to determine the effect of: (1) package color on purchase intention on Frisian flag product, (2) sensory attribute on purchase intention on Frisian flag product, (3) olfactory on purchase intention on Frisian flag product, (4) the mediating customer perceived value between colour package on purchase intention on Frisian flag product, (5) the mediating customer perceived value between sensory attribute on purchase intention on Frisian flag product, (6) the mediating customer perceived value between olfactory on purchase intention on Frisian flag product This research includes quantitative research. The population in this study are Frisian Flag consumer. The sample used is purposive sampling with buy Frisian Flag product during the last three until five months. There are 280 Frisian Flag consumers and also intend to buy Frisian Flag dairy products. Based on the results of research and analysis carried out using the help of PLS shows that: 1) Packaging color has a positive effect on purchase intent, 2) Sensory Attribute has a positive effect on purchase intent, 3) Olfactory has a positive effect on purchase intent, 4) Packaging color on purchase intention through the value obtained by consumers has a positive effect as a mediation variable, 5) Sensory Attribute on purchase intention through the value obtained by consumers has a positive effect as a mediation variable, 6) Olfactory on purchase intention through the value obtained by consumers has a positive effect as a mediating variable.

Item Type: Thesis (Skripsi)
Nomor Inventaris: C23339
Uncontrolled Keywords: Package Color, Sensory Attributes, Olfactory, Consumer Perceived Value, Purchase Intention.
Subjects: P > P668 Purchasing
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Mrs Salsabila Maresaning Renata Putri
Date Deposited: 04 Aug 2023 07:58
Last Modified: 04 Aug 2023 07:58
URI: http://repository.unsoed.ac.id/id/eprint/22255

Actions (login required)

View Item View Item