AWALUDIN, Rachmat (2023) EFEKTIVITAS PELAKSANAAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT. INDESSO AROMA BATURRADEN TERHADAP PERILAKU TIDAK MEMBUANG SAMPAH KE SUNGAI BELOT DI DESA KARANGTENGAH BATURADEN. Masters thesis, Universitas Jenderal Soedirman.

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Abstract

Corporate social responsibility is carried out by contributing directly to its activities and caring for the surrounding community and the environment. The sustainability of a company's business is measured by the parameters of the company's ability to manage good relations with the community and maintain environmental sustainability through Corporate Social Responsibility (CSR) programs. The role of the company's CSR program in improving the welfare and empowerment of the community around the company is carried out by providing several programs needed by the community. This research was conducted in the village of Karangtengah RW5 (RT1 and RT2) using the research method, namely a survey to the research location. This type of research is Mixed methods research approach that uses 2 variables, namely the implementation of the CSR program and the behavior of the community not to dispose of garbage in Karangtengah Baturraden. Data analysis uses descriptive analysis and correlation. The results of the research show that the assessment category for the implementation of the CSR program of PT. Indesso Aroma Baturraden which was carried out in RW5 (RT1 and RT2) Karangtengah village was effective, which meant that the community had a good level of knowledge about the cleanliness of the Belot river, but when surveyed directly the implementation of this CSR only went as a grant where the community could not be properly empowered and only relied on the company if the tool provided by the company is interrupted or damaged. However, with CSR the provision of trash cans has an impact on reducing waste that pollutes the river because people have already disposed of garbage in these trash cans.Factors supporting CSR PT. Indesso Aroma Baturraden includes the activeness of village officials, a useful source of waste in the surrounding community, availability of clean water sources that can be distributed to the community, a sense of trust from the community to the company. Factors inhibiting the implementation of CSR include: geographical conditions, distribution of trash cans that are still small, garbage collection is often late, minimal workforce, lack of community self-help, difficult hydram pump application, lack of public awareness in maintaining the flow of the Belot River.

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