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Developing New Small World’s Instagram To Promote The Educational Tourism

PRADANA, Maulana (2023) Developing New Small World’s Instagram To Promote The Educational Tourism. Diploma thesis, Universitas Jenderal Soedirman.

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Abstract

The report is entitled "Developing New Small World’s Instagram to Promote the Educational Tourism" and it is based on the job training activities at New Small World Purwokerto. The primary goal of the job training is to use social media to develop New Small World’s Instagram account as an educational tourism. There are three methods to collect the data, namely observation, interview, and documentation. The observations are done by tracking the activity of the @new.smallworld Instagram account and finding information in several areas of New Small World Purwokerto, they are miniature landmark in various countries and information on these building, dinosaur park replicas, flower garden, and swimming pool area. Then the interview is done by asking questions to three visitors who has visited New Small World Purwokerto and manager of New Small World Purwokerto, documentations are done by take the pictures and videos of the activities and facilities offered. The job training has resulted in producing Instagram feeds and informative content from miniature landmarks from several countries in the New Small World Purwokerto and the creation of virtual tour videos. These videos showcase various areas of the facility and provide viewers with a comprehensive overview of what New Small World Purwokerto has to offer. The video is narrated in Indonesian, allowing local visitors to easily understand the content, and also include English subtitles for international visitors. Overall, the job training has succeded in producing informative content and promotional video that can help promote New Small World Purwokerto as an educational tourism to a wider audience. During this job training, there are several obstacles, including the lack of maturity of the concept, the delay in collecting video material, several miniature landmarks are under maintenance and the unpredictable weather. The documentation team could not take photos and videos on time in the New Small World Purwokerto. To overcome these obstacles, discussions is needed to avoid miscommunication and the weather forecast updates are very usefull before taking the materials. Laporan ini berjudul “Mengembangkan Akun Instagram New Small World Untuk Mempromosikan Wisata Pendidikan” dan didasarkan pada kegiatan pelatihan kerja di New Small World Purwokerto. Tujuan utama dari pelatihan kerja ini adalah menggunakan Instagram untuk mempromosikan wisata edukasi tersebut kepada wisatawan mancanegara. Terdapat tiga metode untuk mengumpulkan data, yaitu observasi, wawancara, dan dokumentasi. Pengamatan dilakukan dengan memantau aktifitas dari akun Instagram @new.smallworld dan mencari informasi di beberapa area New Small World Purwokerto berupa miniatur landmark di berbagai negara dan informasi mengenai bangunan tersebut, taman replika dinosaurus, dan area kolam renang. Kemudian wawancara dilakukan dengan mengajukan pertanyaan kepada tiga orang pengunjung yang pernah berkunjung sebelumnya dan manajer dari New Small World Purwokerto, dokumentasi dilakukan dengan mengambil gambar dan video kegiatan dan fasilitas di New Small World Purwokerto. Praktek Kerja Lapangan tersebut menghasilkan feeds dan konten informatif dari miniatur landmark dari beberapa negara di akun Instagram New Small World Purwokerto serta menghasilkan video virtual perjalanan wisata. Video ini menampilkan berbagai fasilitas dan gambaran menyeluruh tentang apa saja yang ditawarkan oleh New Small World Purwokerto. Video tersebut dinarasikan dalam bahasa Indonesia, sehingga pengunjung lokal dapat dengan mudah memahami isinya, dan juga dilengkapi teks bahasa Inggris untuk pengunjung Internasional. Secara keseluruhan, Praktek Kerja Lapangan ini telah menghasilkan feeds dan video informatif yang menarik sehingga dapat membantu mempromosikan New Small World Purwokerto ke masyarakat yang lebih luas. Dalam pelaksanaan Praktek Kerja Lapangan ini terdapat beberapa kendala antara lain belum matangnya konsep, keterlambatan pengumpulan materi video, beberapa miniatur landmark yang sedang diperbaiki dan cuaca tidak menentu sehingga tim dokumentasi tidak dapat mengambil foto dan video tepat waktu. Untuk mengatasi kendala tersebut diperlukan diskusi untuk menghindari miskomunikasi dan harus selalu mengikuti update prakiraan cuaca sebelum mengambil materi.

Item Type: Thesis (Diploma)
Nomor Inventaris: D323062
Subjects: C > C1009 Cultural tourism
M > M80 Marketing
Divisions: Fakultas Ilmu Budaya > D3 Bahasa Inggris
Depositing User: Mr Maulana Raka Pradana
Date Deposited: 14 Nov 2023 00:38
Last Modified: 14 Nov 2023 00:38
URI: http://repository.unsoed.ac.id/id/eprint/24139

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