Gerakan Sosial Dalam Kampanye "Black Lives Matter" Liverpool Fc

PUTRA, Dzaky Ilham Adhibrata (2025) Gerakan Sosial Dalam Kampanye "Black Lives Matter" Liverpool Fc. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

This article discusses social movements and symbolism in the "Black Lives Matter" campaign carried out by Liverpool FC, one of the leading football clubs in England. Using Charles Tilly's social movement theory, this paper analyzes the application of the elements of worthiness, unity, numbers, and commitment (WUNC) in the campaign. This study uses a qualitative method with a content analysis approach. The results show that Liverpool FC combines symbolic actions with concrete steps to combat racial discrimination. This campaign not only strengthens the anti-racism message among global audiences through symbolism, but also includes real actions such as the development of an online reporting system and collaboration with anti-racism organizations. Although the contribution of this campaign to changing public attitudes towards racism cannot be clearly measured, Liverpool FC's efforts show a strong commitment to eradicating discrimination. With a large global fan base, this club has the potential to be a transnational actor that uses its influence to promote diversity and equality, both in the context of sport and the wider community.

Item Type:	Thesis (Skripsi)
Nomor Inventaris:	F25136
Uncontrolled Keywords:	Gerakan Sosial, Black Lives Matter, Liverpool FC, Anti-rasisme
Subjects:	R > R15 Racism S > S441 Social movements
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > S1 Ilmu Politik
Depositing User:	Mr Dzaky Ilham Adhibrata Putra
Date Deposited:	05 Feb 2025 07:37
Last Modified:	05 Feb 2025 07:37
URI:	http://repository.unsoed.ac.id/id/eprint/32005

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