IRSYADIDDIN, Fachry Muwafiqi (2016) Determinants of Pertamax Purchase Decision in North Purwokerto. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

Very high rates of substance concentration of polluters that go beyond the threshold of tolerance allowed will have a negative impact on the environment, be dangerous for humans, plants, animals will destroy water quality through the acid rain, which result in the broken chain of flora and fauna. The increasing transport activities, particularly of motorcycles are the main source of air pollution in urban areas. Pertamax as one of oil based fuel has 92 RON (Research Octane Number) which has good impact for environment and engine vehicle was having on increasing consumption number notiwithstanding it is not as high as the consumption number of premium. The purpose of this research is to examine the determinants of pertamax purchase decision in North Purwokerto i.e age, occupation, education level, income level, and reference group factor as independent variables and purchase decision as dependent variable. This research using logistic regression as analysis data technique to know the pseudo r square by look at the nagelkerke’s r square, significancy model and parameter testing and elasticity test. The method used in this research is questionnaire and interview to respondent who was decided by slovin formula and resulted 100 respondents with random samplingin North Purwokerto. The result of analysis shows that occupation, income level, and reference group has a positive influence and significant to pertamax purchase decision in North Purwokerto. Whereas the rest of that, i.e age and education level variable has positive influence and not significant to pertamax purchase decision in North Purwokerto. The implication is pertamax supply in North Purwokerto should to be concern by regional government and PT Pertamina because based on the conclusion occupation, income level, and reference group give an influence and significant. Moreover from year by year North Purwokerto becomes study destination for student who come from the outside of North Purwokerto. And then it is not impossible North Purwokerto would be a metropolitan city in the future and surely it will increases the consumption number and people mobilization. And Reference group give the most elasticity to pertamax purchase decision. So, government on this case that PT Pertamina have to further intensify massively on advertising about good impact of pertamax as environmentally friendly oil-based fuel. So next will influence more much reference group to purchase pertamax. Furthermore people who purchase pertamax it will help to reduce air pollution number in Indonesia.

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