NURHASANAH, Anggit (2025) The Effect of Investment Knowledge, Motivation, Bandwagon Effect and Minimum Capital on Student's Investment Interest in the Capital Market (Study on FEB Unsoed Students Class of 2020-2023. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

This study is entitled "The Influence of Investment Knowledge, Motivation, Bandwagon Effect and Minimum Capital on Investment Interest of Students in the Capital Market (Study on FEB Unsoed Students Class of 2020–2023)". The main focus of this study is the phenomenon of low investment interest among students of the Faculty of Economics and Business, Jenderal Soedirman University (FEB Unsoed), even though they have an economics and business educational background. This shows a gap between the theoretical understanding possessed by students and real practice in investing in the capital market Investment interest among students has indeed increased in recent years, along with technological developments that facilitate access to information and capital market transactions. However, there are still obstacles such as low investment understanding, suboptimal motivation, and the assumption that investing requires large capital. Therefore, this study aims to test the influence of four main factors, namely investment knowledge, motivation, bandwagon effect, and minimum capital on students' investment interest. This study uses a quantitative approach with primary data collection through online questionnaire distribution (Google Form). The population of the study was Accounting students of FEB Unsoed class of 2020–2023 who had taken the capital market course. The sampling technique used was purposive sampling, with 100 respondents. The analysis methods used include descriptive statistical analysis, classical assumption tests, multiple linear regression, goodness of fit tests, and hypothesis tests. The theoretical framework used in this study is the Theory of Planned Behavior (TPB) by Ajzen (1991), which states that intention is the main determinant of a person's behavior, and is influenced by three factors, namely attitude, subjective norms, and perceived behavioral control. In the context of this study, knowledge and motivation are associated with students' attitudes towards investment, the bandwagon effect reflects subjective norms (social influence), and minimal capital reflects the perception of ease or control over behavior. The results of the study show that the four variables have a significant positive effect on students' interest in investing. This means that the higher the knowledge and motivation of students, the greater their interest in investing. In addition, the social influence of the surrounding environment (bandwagon effect) and the perception that investment can be started with small capital also encourage this interest. The implications of these findings not only strengthen the relevance of TPB in the context of student investment but also provide practical insights. The Faculty of Economics and Business is advised to strengthen the curriculum by adding investment education training and seminars. Securities companies can offer products with low capital and education that is easily accessible to students. Meanwhile, OJK and BEI are encouraged to improve financial literacy and design policies that support the participation of the younger generation in the capital market.

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