The Effect of Network Quality, Product Bundling, and Brand Image Toward Customer Satisfaction and Its Impact on Customer Loyalty (Survey on Simpati Consumers)

NUGROHO, Bayu Aditia (2019) The Effect of Network Quality, Product Bundling, and Brand Image Toward Customer Satisfaction and Its Impact on Customer Loyalty (Survey on Simpati Consumers). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel kualitas jaringan, bundling produk, dan citra merek terhadap kepuasan pelanggan dan pengaruhnya pada loyalitas pelanggan. Sampel dalam penelitian ini berjumlah 111 responden yang merupakan konsumen kartu SIM Simpati. Metode dalam pemilihan sampel didalam penelitian ini menggunakan purposive sampling. Hasil penelitian menggunakan analisis regresi berganda, regresi sederhana, dan pengujian hipotesis menggunakan F-tes, koefisien determinasi, T-tes adalah sebagai berikut: (1) Kualitas jaringan berpengaruh positif terhadap kepuasan pelanggan. (2) Bundling produk berpengaruh terhadap kepuasan pelanggan. (3) Citra merek berpengaruh terhadap kepuasan pelanggan. (4) Kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan.

Item Type: Thesis (Skripsi)
Nomor Inventaris: C19263
Uncontrolled Keywords: Kualitas Jaringan, Bundling Produk, Citra Merek, Kepuasan Pelanggan, dan Loyalitas Pelanggan.
Subjects: C > C1020 Customer services
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Mr Supriyana Supriyana
Date Deposited: 27 Jan 2020 03:09
Last Modified: 27 Jan 2020 03:09
URI: http://repository.unsoed.ac.id/id/eprint/3546

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