QOIS, Reyhan Muhamad Chaidar (2025) The Effect of Halal Label and Halal Awareness on Purchasing Decisions (Survey of MSME consumers in Purwokerto). Skripsi thesis, Universitas Jenderal Soedirman.
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Abstract
This research aims to analyse and understand more deeply whether Halal Labels and Halal Awareness affect the Purchasing Decision of MSME consumers in Purwokerto. The sample size for this research is 100 respondents. The research method is descriptive quantitative through an online questionnaire (google form). The analysis tool used is SPSS version 23. The results of the research indicate that Halal Labels have a positive and significant effect on Purchasing Decisions. Halal Awareness also has a positive and significant effect on Purchasing Decisions. Both Halal Labels and Halal Awareness positively and significantly influence Purchasing Decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Nomor Inventaris: | C25444 |
| Uncontrolled Keywords: | Halal Label, Halal Awareness, Purchase Decision |
| Subjects: | P > P668 Purchasing |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | Mr Reyhan Muhamad Chaidar Qois |
| Date Deposited: | 22 Aug 2025 07:57 |
| Last Modified: | 22 Aug 2025 07:57 |
| URI: | http://repository.unsoed.ac.id/id/eprint/36617 |
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