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Factor Affecting Consumer Expenditures in Traditional Market and Modern Market (Case Study in Sokaraja Sub-District)

HIDAYATULLAH, Yusuf Guidanto (2019) Factor Affecting Consumer Expenditures in Traditional Market and Modern Market (Case Study in Sokaraja Sub-District). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

The title of this research is the factors affecting consumer expenditure in Traditional Market and Modern Market (Case Study in Sokaraja Sub-district). This study aims to analyze the influence of several factors such as income, education level, age, location, and number of family members on consumer expenditure in the Pasar Sokaraja and Rita Pasaraya Sokaraja and to analyze which variables are the most dominant. To analyze the effect of income, education level, age, location, and number of family members on consumer expenditure, Multiple Linear Regression Analysis is used and to analyze which variable is the most dominant in the Sokaraja Market and Rita Pasaraya Sokaraja using the t test. The data used in this study are primary data taken from 94 respondents from Sokaraja Market and 94 respondents from Rita Pasaraya Sokaraja. The results of multiple linear regression analysis show that income and number of family members have a significant influence on consumer spending while other factors such as education level, age, and location do not significantly influence consumer spending in the Sokaraja Market, while in Rita Pasaraya Sokaraja indicate that income has a significant effect on consumer spending while other factors such as education level, age, location, and number of family members do not significantly influence consumer spending. This study also shows that the most dominant variable is income in the Sokaraja Market and Rita Pasaraya Sokaraja.

Item Type: Thesis (Skripsi)
Nomor Inventaris: C19423
Uncontrolled Keywords: consumer expenditure, income, education level, age, location, number of family members, traditional markets and modern market
Subjects: C > C793 Consumers
S > S309 Shopping
Divisions: Fakultas Ekonomi dan Bisnis > S1 Ilmu Ekonomi & Studi Pembangunan
Depositing User: Users 1041 not found.
Date Deposited: 19 Jan 2021 03:05
Last Modified: 19 Jan 2021 03:05
URI: http://repository.unsoed.ac.id/id/eprint/7088

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