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Items where Author is "ANGELIA, Happy Desica"
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Thesis
ANGELIA, Happy Desica (2018) Analisis Pengaruh Kredibilitas Selebriti, Kredibilitas Iklan, dan Electronic Word of Mouth Terhadap Niat Beli Melalui Sikap pada Merek dan Iklan (Studi pada Konsumen Bandung Makuta). Skripsi thesis, Universitas Jenderal Soedirman.