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Items where Author is "CHESARA, Sauwedha Mulia"
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CHESARA, Sauwedha Mulia (2018) The Effect of Non-Monetary Sales Promotion Toward Brand Image and Product Knowledge on Purchase Intention with Price Discount as a Moderating Variable (Study of Sophie Paris in Purwokerto. Skripsi thesis, Universitas Jenderal Soedirman.