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Items where Author is "NURHAYATI, Erryta Dwi"
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NURHAYATI, Erryta Dwi (2016) Pengaruh Citra Merek, Kualitas Produk, Harga, Ketidakpuasan, Iklan, Word of Mouth dan Kebutuhan Mencari Variasi Terhadap Perpindahan Merek Lain ke Merek Wardah. Skripsi thesis, Universitas Jenderal Soedirman.