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Items where Author is "PRABANINGRUM, Meliyana Rizki"
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PRABANINGRUM, Meliyana Rizki (2024) Pengaruh Greenwashing terhadap Niat Beralih dengan Green Consumer Confusion, Perceived Consumer Skepticism sebagai Variabel Mediasi dan Green Perceived Risk sebagai Variabel Moderasi (Studi Kasus Konsumen PlantBottle Coca-Cola pada WNI). Masters thesis, Universitas Jenderal Soedirman.
PRABANINGRUM, Meliyana Rizki (2021) The Effect of Green Trust, Brand Image and Product Knowledge on Purchase Decision with Green Price as Moderating Variable (Study of The Body Shop Consumers in Indonesia). Skripsi thesis, Universitas Jenderal Soedirman.