AL FARIZI, Dhafin Mukti (2026) Creating Promotional E-Magazine for Aston Sentul Lake Resort and Conference Center. Diploma thesis, Universitas Jenderal Soedirman.

	PDF (Cover) COVER-Dhafin Mukti Al Farizi-J0A022030-Tugas Akhir-2026.pdf.pdf Download (146kB)
	PDF (Legalitas) LEGALITAS-Dhafin Mukti Al Farizi-J0A022030-Tugas Akhir-2026.pdf Restricted to Repository staff only Download (417kB)
	PDF (Abstrak) ABSTRAK-Dhafin Mukti Al Farizi-J0A022030-Tugas Akhir-2026.pdf.pdf Download (206kB)
	PDF (BabI) BAB I-Dhafin Mukti Al Farizi-J0A022030-Tugas Akhir-2026.pdf.pdf Restricted to Repository staff only until 23 February 2027. Download (203kB)
	PDF (BabII) BAB II-Dhafin Mukti Al Farizi-J0A022030-Tugas Akhir-2026.pdf.pdf Restricted to Repository staff only until 23 February 2027. Download (306kB)
	PDF (BabIII) BAB III-Dhafin Mukti Al Farizi-J0A022030-Tugas Akhir-2026.pdf.pdf Restricted to Repository staff only until 23 February 2027. Download (230kB)
	PDF (BabIV) BAB IV-Dhafin Mukti Al Farizi-J0A022030-Tugas Akhir-2026.pdf.pdf Restricted to Repository staff only Download (680kB)
	PDF (BabV) BAB V-Dhafin Mukti Al Farizi-J0A022030-Tugas Akhir-2026.pdf.pdf Download (172kB)
	PDF (DaftarPustaka) DAFTAR PUSTAKA-Dhafin Mukti Al Farizi-J0A022030-Tugas Akhir-2026.pdf.pdf Download (211kB)
	PDF (Lampiran) LAMPIRAN-Dhafin Mukti Al Farizi-J0A022030-Tugas Akhir-2026.pdf.pdf Restricted to Repository staff only Download (1MB)

Abstract

This Final Project Report was created to convey the author's experiences during his internship at Aston Sentul Lake Resort Hotel and Conference Center and to explain how the final project product, a promotional e-magazine, was compiled. Entitled “Creating Promotional E-Magazine for Aston Sentul Lake Resort and Conference Center,” this report not only produces a product but also aims to provide a glimpse of the author's experiences in the world of work, particularly in the field of sales and marketing. This final project discusses how the author developed an E-Magazine (ASTONMAG) as a digital marketing medium for Aston Sentul Lake Resort Hotel and Conference Center, based on the rapid development of the tourism sector in Bogor and changes in consumer behavior that increasingly rely on digital devices. Through an internship at the Sales and Marketing Department, the author identified the main obstacle in delivering hotel product information, which was still scattered across various conventional documents and not optimized for mobile consumption. Therefore, an E-Magazine was chosen as a more concise, visual, informative, and consistent promotional media solution to reach both family and corporate segments. In its implementation, several methods were used, ranging from observation and interviews to documentation and hands-on practice. All of these methods referred to digital marketing theory, promotional strategies, e-magazine characteristics, and writing and visual layout principles. The results of this final project show that e-magazines can be a relevant, efficient, and reusable promotional medium in hotel marketing activities. Despite challenges such as time constraints and the heavy workload of administrative tasks during the internship, these obstacles can be overcome through effective time management and active communication with relevant parties. Finally, the author hopes that this Final Project Report will be useful in expanding knowledge and as a reflective account of experiences that may benefit readers in the future.

Item Type:	Thesis (Diploma)
Nomor Inventaris:	D326020
Uncontrolled Keywords:	Digital Marketing, Promotional E-Magazine, Hotel Marketing, Tourism Development, Consumer Behavior, Sales and Marketing, ASTONMAG.
Subjects:	C > C1009 Cultural tourism I > I260 Internet marketing R > R235 Resorts
Divisions:	Fakultas Ilmu Budaya > D3 Bahasa Inggris
Depositing User:	Mr. Dhafin Mukti Al Farizi
Date Deposited:	23 Feb 2026 02:21
Last Modified:	23 Feb 2026 02:21
URI:	http://repository.unsoed.ac.id:443/id/eprint/39946

Actions (login required)

View Item