ZELDA, Aurellia Ciptana (2026) A Semiotic Analysis of Signs of Self-Motivation in the Instagram Posts by @toyoufromsteph. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

This research analyzes how self-motivation messages are constructed through visual and verbal signs in Instagram posts on the @toyoufromsteph account. It aims to identify the denotative, connotative, and mythical meanings of the elements in these posts and to explain how the account owner represents self-motivation messages. The analysis was conducted using Roland Barthes' semiotic approach with a qualitative descriptive method, with Self-Determination Theory as a framework for classifying types of self-motivation. The results showed that of the 37 self-motivation posts, there were posts on autonomy (37.8%), competence (32.4%), relatedness (5.4%), autonomy-competence (19%), and competence-relatedness (5.4%). Self-motivation is built through recurring visual elements such as active female figures, natural elements, and yellow colors, combined with verbal elements using sans serif fonts that contain boundary-setting words, affirmative statements, shared experience expressions, action verbs, and shared achievement expressions. These findings indicate that self-motivational posts on Instagram are not only constructed through language, but also through visual signs.

Item Type:	Thesis (Skripsi)
Nomor Inventaris:	J26057
Uncontrolled Keywords:	Instagram, Self-Motivation, Semiotics
Subjects:	M > M567 Motivation Psychology S > S210 Semiotics
Divisions:	Fakultas Ilmu Budaya > S1 Bahasa dan Sastra Inggris
Depositing User:	Mrs. Aurellia Ciptana Zelda
Date Deposited:	09 Mar 2026 04:33
Last Modified:	09 Mar 2026 04:33
URI:	http://repository.unsoed.ac.id:443/id/eprint/40433

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