Determinants Demand of Purwokerto Community for Shopping in Traditional and Modern Markets

HAWARI, Aris (2018) Determinants Demand of Purwokerto Community for Shopping in Traditional and Modern Markets. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

This research is entitled determinants of the demand of purwokerto people in shopping in traditional and modern markets. Starting from an increase in the number of modern markets and a decrease in the number of traditional markets and the number of visitors to the modern market that are more than traditional markets. Therefore, this study aims to determine the factors that influence the demand of Purwokerto people in shopping in traditional and modern markets and which factors have a dominant influence on the demand of the Purowkerto community. This study uses mixed research methods (mix method) with concurrent embedded strategies. Respondents in this study amounted to 100 people using the Slovin formula and analyzed using multiple linear regression and descriptive analysis. The results of the regression showed that the variables of income, expenditure, and type of transportation had a significant effect on the demand of Purwokerto people in shopping in traditional markets, while age, education, and distance had no significant effect on consumer demand. Meanwhile, the variables of education, income, distance, and type of transportation had a significant effect on the demand of the Purwokerto people in shopping in the modern market, while age and expenditure did not significantly influence consumer demand. This study also shows that education is the most influential variable on the demand of Purwokerto people in shopping in traditional and modern markets. Based on the above results, the Banyumas District Government should review the policy regarding the distance between traditional and modern markets that are not in accordance with local regulations and maintaining the people's purchasing power which is already quite good.

Item Type: Thesis (Skripsi)
Nomor Inventaris: C18372
Uncontrolled Keywords: Demand; traditional and modern markets; mix method.
Subjects: M > M83 Markets
S > S428 Social change
Divisions: Fakultas Ekonomi dan Bisnis > S1 Ilmu Ekonomi & Studi Pembangunan
Depositing User: Mrs Endang Kasworini
Date Deposited: 25 Aug 2020 07:07
Last Modified: 25 Aug 2020 07:07
URI: http://repository.unsoed.ac.id/id/eprint/5093

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