A Semantic Analysis of The Figurative Speech in Cosmetic Advertisement Slogans from Internet (An analysis of twenty brands of cosmetics products)

FITRIANI, Rizki Ajeng (2021) A Semantic Analysis of The Figurative Speech in Cosmetic Advertisement Slogans from Internet (An analysis of twenty brands of cosmetics products). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

This research concern on the figure of speech in cosmetics advertisement slogas on the internet with two research questions. The first research question is what the types of figure of speech are used in cosmetics advertisement slogan in the internet? It mainly describes the various types of figure of speech in cigarette advertisement slogans on the internet. The second research question is what are the purposes on the use of figure of speech in cosmetics advertisement slogans on the internet? It presents some purposes on the use of figure of speech in cigarette advertisement slogans. The first research question explores various type of figure of speech in cosmetics advertisement slogans on the internet. The second research question presents the result of the purposes on the use of figure of speech on cosmetics advertisement on the internet. The semantic theories by Harpham and Abram (2000), figure of speech and advertisement are required in this research to answer the two research questions. The data sources in this research are English cosmetics advertisement slogan texts on the internet. The researcher found more than 20 cosmetics slogan. After collecting and observing the data found, the researcher eliminate all slogan texts do not use English and do not have any figure of speech on the slogan texts. Finally the researcher got 20 English slogan texts which contained figure of speech to be analyzed. The result of this research shows that there are types of five figure of speech used in cosmetics advertisement slogans. They are (1)anaphora 5%, (2)hyperbole 45%, (3)epithet 30%, (4)personification 5% (5)metaphor 15%. The purpose on the use of figure of speech in cigarette advertisement can be categorized into four. They are (1)making the slogan memorable 5%, (2) creating strong impression and attractive 50%, (3)giving characteristics and symbol 30% and the last is (4)making the slogan lively and relatable 15%. Learning the figure of speech can be done by analyzing cosmetics advertisement slogans which have figure of speech since their languages are different from the daily language and there must be intended meaning on the cosmetics advertisement slogans. The researcher hopes that this research could provide some information about cosmetics slogans and also semantic theory, particularly figure of speech, which used in this research. To get the perfection of the findings, future researchers might take another research related to cigarette slogans and figure of speech as well because there are always possibilities of different point of view.

Item Type: Thesis (Skripsi)
Nomor Inventaris: J21057
Uncontrolled Keywords: Semantic, Figurative Speech, Cosmetic Advertisement Slogans
Subjects: A > A74 Advertising
S > S208 Semantics
Divisions: Fakultas Ilmu Budaya > S1 Bahasa dan Sastra Inggris
Depositing User: Mrs Rizki Ajeng Fitriani
Date Deposited: 22 Feb 2021 09:35
Last Modified: 22 Feb 2021 09:35
URI: http://repository.unsoed.ac.id/id/eprint/8461

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