Items where Author is "DAMAYANTI, Winda"
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Thesis
DAMAYANTI, Winda (2025) Unveiling Consumer Animosity Towards Brand Avoidance With The Mediating Role of Cognitive Judgement and Unfavorable Affective Evaluation and The Moderating Role of Brand Affinity Among Gen Z and Millennial (Study On Starbucks). Skripsi thesis, Universitas Jenderal Soedirman.