Items where Author is "ERIANTI, Vivi Dwi"
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ERIANTI, Vivi Dwi (2023) Peran Self Congruity dan Brand Image Dalam Memediasi Pengaruh Brand Personality Terhadap Brand Love (Studi Pada Konsumen Coffee Shop Praketa Purwokerto). Skripsi thesis, Universitas Jenderal Soedirman.