Items where Author is "RASYID, Muhammad Baha'uddin"
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RASYID, Muhammad Baha'uddin (2025) Exploring The Impact of Live Streaming Strategies and Gamification on Impulse Buying: The Mediating Role of Perceived Enjoyment (Study of Customer Fashion on Tiktok Live). Skripsi thesis, Universitas Jenderal Soedirman.