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Thesis
UTAMI, Destiana Riski (2017) Pengaruh Citra Merek, Kepercayaan Merek, Pengaruh Merek, Reputasi Merek dan Reputasi Perusahaan terhadap Loyalitas Merek (pada Mahasiswa Konsumen Susu Cair Kemasan “Ultra Milk” di Universitas Jenderal Soedirman Purwokerto). Skripsi thesis, Universitas Jenderal Soedirman.