GUMILAR, Habib Cahya (2020) The Effect of Intrinsic and Extrinsic Motivation toward Hero’s Skin Purchasing Intention in Mobile Legend Bang Bang’s Game (Study on Mobile Legend’s Players). Skripsi thesis, Universitas Jenderal Soedirman.
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Abstract
Penelitian ini dilakukan untuk menganalisis pengaruh motivasi intrinsik,persepsi nilai, dan estetika terhadap minat pembelian skin hero dalam game bangbang mobile legend. Responden penelitian ini sebanyak 108 orang di Indonesiayang bermain game mobile bang bang bang. Berdasarkan hasil penelitian ini, dapat disimpulkan: 1) motivasi intrinsikberpengaruh positif terhadap minat pembelian, 2) nilai persepsi berpengaruh positifterhadap minat pembelian, 3) estetika berpengaruh positif terhadap minatpembelian.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Nomor Inventaris: | C20061 |
| Uncontrolled Keywords: | Motivasi Intrinsik, Nilai Persepsi, Estetika, dan Minat Pembelian |
| Subjects: | C > C1019 Customer relations M > M567 Motivation Psychology P > P668 Purchasing |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | Users 4079 not found. |
| Date Deposited: | 06 Jan 2022 03:17 |
| Last Modified: | 06 Jan 2022 03:17 |
| URI: | http://repository.unsoed.ac.id/id/eprint/12661 |
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