The Effect of Intrinsic and Extrinsic Motivation toward Hero’s Skin Purchasing Intention in Mobile Legend Bang Bang’s Game (Study on Mobile Legend’s Players)

GUMILAR, Habib Cahya (2020) The Effect of Intrinsic and Extrinsic Motivation toward Hero’s Skin Purchasing Intention in Mobile Legend Bang Bang’s Game (Study on Mobile Legend’s Players). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh motivasi intrinsik,persepsi nilai, dan estetika terhadap minat pembelian skin hero dalam game bangbang mobile legend. Responden penelitian ini sebanyak 108 orang di Indonesiayang bermain game mobile bang bang bang. Berdasarkan hasil penelitian ini, dapat disimpulkan: 1) motivasi intrinsikberpengaruh positif terhadap minat pembelian, 2) nilai persepsi berpengaruh positifterhadap minat pembelian, 3) estetika berpengaruh positif terhadap minatpembelian.

Item Type: Thesis (Skripsi)
Nomor Inventaris: C20061
Uncontrolled Keywords: Motivasi Intrinsik, Nilai Persepsi, Estetika, dan Minat Pembelian
Subjects: C > C1019 Customer relations
M > M567 Motivation Psychology
P > P668 Purchasing
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Mrs PKL PKL
Date Deposited: 06 Jan 2022 03:17
Last Modified: 06 Jan 2022 03:17
URI: http://repository.unsoed.ac.id/id/eprint/12661

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