DEVANANDA, Mohammad Arsy (2022) English Promotion of PT Palawi Risorsis Baturraden Through Instagram. Diploma thesis, Universitas Jenderal Soedirman.

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Abstract

This job training report is titled "English Promotion of PT. Palawi Risorsis Baturraden Through Instagram." This job training carried out for one month, from March 1 to March 31, 2021, aimed to explain the job training implementation, explain the process of creating video promotion, explain the English promotion strategy, and explain the obstacles and solutions faced by officers in the English promotion of PT. Palawi Risorsis Baturraden through Instagram. Palawi Baturraden, one of the most prominent tourist attractions in the Baturraden area, is a natural attraction with various tourist activities facilities, such as outbound areas, waterfalls, botanical conservation and various other exciting areas. Palawi Baturraden also has a promotional strategy to increase the number of visits. In this promotional activity, Palawi Baturraden has a strategy during the Covid-19 pandemic by utilizing social media, especially Instagram. Instagram is one of the social media that is often used to share photos and videos that can attract people's attention. The use of Instagram is also expected to increase the tourist visits to Palawi Baturraden. In this job training activity, the methods used were interview, observation, video editing, and library study to add the writer’s references. There were also obstacles in the course of out this job training, namely human resource constraints, limited tool facilities, and social media management constraints. In addition, the writer also knew the solution to these obstacles. From these solutions, the writer can concluded that the solution can help Palawi Baturraden by increasing the number of visits to Palawi Baturraden.

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