SALSABILA, Fairuz (2022) The Influence of Self Reward and Consumptive Lifestyle on Purchase Decision Fast Fashion Product at Uniqlo with Gender as a Moderating Variable. Skripsi thesis, Universitas Jenderal Soedirman.
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Abstract
This study aims to find out and analyze more deeply whether self-reward and consumptive lifestyle have an effect on purchasing decisions for Uniqlo fast fashion products. The sample in this study is people in Indonesia who have bought Uniqlo products and are aged 17-55 years with a total of 110 respondents. The method used is a quantitative descriptive method using online surveys and providing questionnaires via google form. The data analysis method used is multiple regression analysis. The results showed that there was a significant positive effect between self-reward and consumptive lifestyle on Uniqlo fast fashion product purchasing decisions, and gender strengthened the influence of self-reward and consumptive lifestyle on Uniqlo fast fashion product purchasing decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Nomor Inventaris: | C22363 |
| Uncontrolled Keywords: | Self Reward, Consumptive Lifestyle, Purchase Decision, Gender |
| Subjects: | D > D63 Decision making P > P668 Purchasing |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | Mrs Fairuz Salsabila |
| Date Deposited: | 24 Aug 2022 03:18 |
| Last Modified: | 24 Aug 2022 03:18 |
| URI: | http://repository.unsoed.ac.id/id/eprint/17670 |
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