RAMADIANI, Gita (2022) Factors Affecting Revenue of Batik Traders in Cirebon District (Case Study of Trusmi Batik Center). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

This research is a quantitative research that aims to analyze the influence of firm age, diversification, marketing, distributors, educatio and capital on the revenue of batik traders at Trusmi Batik Center and to analyze the most influential variables on batik revenue at Trusmi Batik Center. In this study, the dependent variables used were traders revenue and the independent variables in this study were firm age, diversification, marketing, distributors, education and capital. The study was conducted on 73 respondents using a questionnaire. The respondents in this study were batik traders at the Trusmi Batik Center. In this study, data analysis techniques were used for multiple regression analysis techniques and elasticity tests. Based on the analysis that has been carried out, the results of the study were obtained that: (1) the firm age did not have a significant effect on batik traders in the Trusmi Batik Center of Cirebon; (2) diversification affects and positively affects batik traders in the Trusmi Batik Center of Cirebon; (3) distributors have no significant effect on batik traders in the Trusmi Batik Center of Cirebon; (4) marketing does not have a significant effect on batik traders in the Trusmi Batik Center of Cirebon; (5) education has no significant effect on batik traders in the Trusmi Batik Center of Cirebon; (6) capital affects and positively affects the income of batik traders in the Trusmi Batik Center of Cirebon.

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