The Effect Of Marketing Mix Strategy Towards Marketing Performance Of Badan Usaha Milik Desa (Bumdes) In Desa Kedondong, Kecamatan Sokaraja, Kabupaten Banyumas

PUSPITA, Raihana Dwi (2023) The Effect Of Marketing Mix Strategy Towards Marketing Performance Of Badan Usaha Milik Desa (Bumdes) In Desa Kedondong, Kecamatan Sokaraja, Kabupaten Banyumas. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

This study aims to examine the effect of the marketing mix in improving marketing performance, this case study was conducted at BUMDes Maju Bersama Kedondong Village, Sokaraja District, Banyumas Regency. The academic implication of this research is to explore the concept of marketing with a marketing mix approach with indicators; product, price, promotion, and place as a tool to improve marketing performance. The practical implications will be to provide some ideas and suggestions in making decisions to implement the marketing mix into the marketing of BUMDes Maju Bersama Kedondong Village, Sokaraja District, Banyumas Regency. The number of samples as many as 20 respondents with purposive sampling through a Likert scale questionnaire. Data analysis using correlation coefficient and multiple regression analysis. The results of the partial test show that only price has an influence on the marketing performance of BUMDes Maju Bersama, Kedondong Village, Sokaraja District, Banyumas Regency.

Item Type:	Thesis (Skripsi)
Nomor Inventaris:	C23016
Uncontrolled Keywords:	Marketing Mix, Marketing Performance, Product, Price, Place, Promotion, Kedondong Village, BUMDes.
Subjects:	M > M80 Marketing P > P142 Performance
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	Mrs PUSPITA Raihana Dwi
Date Deposited:	16 Jan 2023 00:21
Last Modified:	16 Jan 2023 00:21
URI:	http://repository.unsoed.ac.id/id/eprint/19496

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