MARWA, Kintani Khansa (2023) Creating English Video Promotion of Elsotel Purwokerto for Instagram. Diploma thesis, Universitas Jenderal Soedirman.

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Abstract

This final report was written based on the job training carried out at Elsotel Purwokerto from 2 May to 2 June 2023 in marketing division. The purpose is to create English video promotion of Elsotel Purwokerto. Elsotel Purwokerto was established in 2022. Elsotel purwokerto as a new hotel is also actively promoting its hotel on social media, such as Instagram and Facebook. Elsotel Purwokerto's marketing department has an important role in inviting tourists and conducting promotions. Elsotel Purwokerto has uploaded lots of interesting promotional content on Instagram and Facebook. It was found that Elsotel Purwokerto does not yet have a promotional video to properly introduce their hotel, such as explaining what types of rooms are available, facilities, restaurants, parking areas and the ambience. Therefore the writer makes a promotional video that explains the contents of Elsotel Purwokerto in more detail and more properly. This can help Elsotel Purwokerto to provide information to tourists who want to stay at Elsotel Purwokerto with more detailed information through the videos that have been made. Even though it has several obstacles such as unfriendly weather or too crowded people, the writer can overcome all of these.

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