PRANATA, Siska (2024) Analysis The Factors Affecting Market Traders Net Income (Case On The Ajibarang Traditional Market). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

The market is the place where the seller and buyer meet to carry out the transaction process between the demand and supply of a particular good or service so that they can finally determine the market price of the goods in trade. In trade, the market plays a very important role in the economic activity and development of the economy of a country. In its development, the market is classified into two forms, namely the modern market and the traditional market. Ajibarang Market is one of the largest traditional markets under the umbrella of the government of Banyumas district through the Department of Industry and Trade. The activity of traders in the Ajibarang Market is less controlled, this can be seen from the number of market traders selling in front of the Ajibiarang Market such as the empire of shops, sidewalks and entrance hallways, thus resulting in a disturbance of the sale activity so that the merchant's purchasing income has declined. Some of the factors that influence trader's income are capital, working hours, length of business, and location of business. This research aims to find out the factors that influence the income of traders in the Ajibarang Market. This research uses quantitative research. The types of data used are secondary data and primary data with the analytical tool used is Multiple Linear Regression using variable data on capital, working hours, length of business, and business location. Data collection is done through interviews, and providing a questionnaire or a number of questions given to respondents to answer. The number of respondents in this study was 74 based on the number of traders in Ajibarang Market in 2021 of 2,018 using the Yamane formula. Based on the results of the analysis that has been carried out, it shows that capital has no positive and significant effect on income, working hours have a significant positive effect on income, length of business has a significant positive effect on income, business location has no positive and significant effect on income. Implications and conclusions of this study traders need to minimize working hours and traders must be able to maintain their deals for a long enough time to increase traders' revenue. Traders are advised to take advantage of technology in their sales and must develop strategies in order to reach more and more customers.

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