SAHRANI, Irna Azahra (2024) Creating Bilingual Copywriting on Instagram for SME (Small and Medium Enterprise) Jahe Jempol of Desa Wisata Nusantara. Diploma thesis, Universitas Jenderal Soedirman.

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Abstract

The writer completed a three-month job training at Dewisnu Jahe Jempol between September 24 and December 24. The writer was responsible for creating copywriting content to be uploaded to the Instagram application using two languages, specifically Indonesian and English. The purpose of creating this copywriting content is to promote Jahe Jempol products to increase the number of sales, as well as to reach a wider range of consumers. The copywriting content process is divided into three stages: understanding the product, write a catchy headline, and support headlines with an interesting reference. The first stage is to understand the product, the writer collects detailed information about Jahe Jempol, The second stage is to write a catchy headline, reviews the details about Jahe Jempol and write some information that will be emphasised to choose the best headline. The third stage is to support the headline with interesting references. The writer helps to guide Jahe Jempol staff to use technology, especially Instagram, help in the production process, help to market products to friends and people in the writer's surroundings. The writer creates copywriting that aim to promote creative design products, and encourage the audience to interact with the posts. This copywriting aims to create a sense of connection among audience.

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