AZ ZAHRA, Dewanda Sasotya (2025) Developing The Instagram Account Of Purbalingga Dinporapar (@Purbalingga_Memikat) Using The English Language. Diploma thesis, Universitas Jenderal Soedirman.

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Abstract

This report is written based on a job training carried out at Dinporapar Purbalingga from 2 September 2 to December 2, 2024. The purpose of this report is to explain the implementation of job training, the development of the @purbalingga_memikat Instagram account as a medium for tourism promotion, and the obstacles and solutions encountered in creating English-language promotional content to attract international audiences. This Instagram account was chosen because of its relevance in promoting various tourist destinations, culinary offerings, and the creative economy in Purbalingga. In preparing this report, two methods were used: observation and interviews. The observations were conducted during the job training, while interviews with Dinporapar staff were carried out to assess the effectiveness of social media usage. The process of developing the Instagram account was carried out in several stages: determining the type of content, adjusting the content to the interests of the audience, and creating content in both Indonesian and English to reach a wider audience. Some obstacles faced, such as the limited documentation facilities and restricted access to the Instagram account. They were overcome by using personal devices and maintaining intense communication with Mrs. Afni and Mr. Firman as social media staff in the tourism sector of Dinporapar Purbalingga. The resulting promotional videos showcased tourist destinations such as Tirta Asri and Purbalingga's culinary specialties. In general, the @purbalingga_memikat Instagram account increased its number of followers from 7,988 to 8,331 in four months. The videos and content created had a positive impact on promoting Purbalingga tourism, with suggestions to further increase interaction and create more creative content to reach a wider audience.

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