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Items where Author is "SUHARTOMO, Brilliant"
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Thesis
SUHARTOMO, Brilliant (2019) The Effect of Brand Reputation, Percieved Similarity, Percieved Risk and Consumer Innovativeness on Consumer Attitude Toward Brand Extension (Study on Beng Beng Product in Jenderal Soedirman University Students). Skripsi thesis, Universitas Jenderal Soedirman.