KHALIZAH, Siti Zahwa (2026) Tingkat Kepuasan Perajin Gula Kelapa Kristal terhadap Kinerja Kemitraan dengan PT. Holos Integra di Kabupaten Banyumas. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

Granulated coconut sugar was a leading commodity in Banyumas Regency oriented toward national and export markets, with production sustainability highly dependent on artisans and the effectiveness of agribusiness partnerships. PT. Holos Integra was a company that established partnerships with organic granulated coconut sugar artisans in the region. In recent years, a decline occurred in the number of partner artisans, followed by reductions in land area, the number of productive coconut trees, and production volume. The decrease in partner numbers was influenced by factors from both the artisans’ and the company’s perspectives. From the artisans’ side, limited sap availability due to declining productive coconut trees, reduced production capacity, and regeneration constraints encouraged some artisans to shift partnerships or change occupations. From the company’s side, adjustments in the number of partners were implemented in response to declining market demand and production efficiency policies. These conditions indicated the importance of artisans’ satisfaction with partnership performance in maintaining the sustainability of cooperation. This study aimed to examine the implementation of the partnership, analyze artisans’ satisfaction levels, and assess the conformity between the level of importance and partnership performance of PT. Holos Integra. This study used a survey method conducted in Banyumas Regency, specifically in Cirangkong Village and Ciwera Village of Gumelar District, and Karang Delima Village of Pekuncen District. The research locations were purposively selected because they were centers of active partner artisans of the company. The respondents consisted of 35 granulated coconut sugar artisans selected using purposive sampling, with criteria including active production status and official partnership with PT. Holos Integra. Primary data were collected through Likert-scale questionnaires, interviews, and field observations, while secondary data were obtained from literature studies and company documents. Data analysis was conducted descriptively using the Customer Satisfaction Index (CSI) to measure artisans’ satisfaction levels and Importance Performance Analysis (IPA) to evaluate the conformity between importance levels and partnership performance. The results showed that the partnership between artisans and PT. Holos Integra applied an nucleus–plasma pattern, in which the company played roles in technical guidance, quality control, organic certification, and marketing, while artisans were responsible for production processes in accordance with company standards. The Customer Satisfaction Index (CSI) value of 73.86 percent indicated that artisans were categorized as satisfied with partnership performance. The Importance Performance Analysis (IPA) results showed that most partnership attributes met artisans’ expectations, while several aspects required priority improvement, including the equitable distribution of production equipment, timeliness of product collection, responsiveness to market price changes, and attention to artisans’ welfare. Improvements in these aspects were expected to enhance artisans’ satisfaction and strengthen the sustainability of the partnership.

Item Type:	Thesis (Skripsi)
Nomor Inventaris:	A26008
Uncontrolled Keywords:	kemitraan; kepuasan; CSI; IPA; gula kelapa.
Subjects:	F > F26 Family farms J > J56 Job satisfaction P > P84 Partnership
Divisions:	Fakultas Pertanian > S1 Agribisnis
Depositing User:	Mrs Siti Zahwa Khalizah
Date Deposited:	22 Jan 2026 00:55
Last Modified:	22 Jan 2026 00:55
URI:	http://repository.unsoed.ac.id:443/id/eprint/39108

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