HELWI, Oktafiana Windi (2023) Analysis The Difference Of Community Shopping Orientation At The Business Unit Sembako Sumber Makmur And Modern Store In Dukuhwaluh Village, Kembaran District. Skripsi thesis, Universitas Jenderal Soedirman.
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Abstract
This research is related to the shopping orientation of the people of Dukuhwaluh Village, Kembaran District. This public spending orientation determines the low competitiveness of Bumdes stores in Dukuhwaluh Village. The purpose of this study was to determine the differences in people's shopping orientation at Bumdes Stores and Modern Stores in Dukuhwaluh Village. In this study it was found that there were no differences in society in shopping and there were other factors that influenced the shopping orientation of the people. This finding is used to increase the competitiveness of the Bumdes Store so that it does not experience a continuous decline and shows that the Bumdes Store is actually able to compete by having to innovate more to increase sales.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Nomor Inventaris: | C23014 |
| Uncontrolled Keywords: | Shopping Orientation, BUMDes stores, Modern stores. |
| Subjects: | C > C650 Community organization G > G257 Grocery trade Retail trade Stores S > S309 Shopping |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | Mrs HELWI Oktafiana Windi |
| Date Deposited: | 16 Jan 2023 00:31 |
| Last Modified: | 16 Jan 2023 00:31 |
| URI: | http://repository.unsoed.ac.id/id/eprint/19497 |
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