RIZKY, Muhamad Bagus (2023) The Influence of Performance Factors and Social Factors on The Interest in Using QRIS in Banyumas MSMEs. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

This research is survey research on the interest to use QRIS on MSMEs in Banyumas with Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model. This research takes the title: "The Influence of Performance Factors and Social Factors on The Interest in Using QRIS in Banyumas MSMEs". Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) is a research model that aims to determine the acceptance and use of information technology in society. UTAUT 2 has 9 variables in its research model, namely performance expectancy, effort expectancy social factor, facilitating conditions, hedonic motivation, price value, habit, behavioral intention, and use behavior. The purpose of this study was to determine the effect on the four of UTAUT 2 variable. The population in this study were Micro, Small, and Medium Enterprises in Banyumas. The number of respondents taken in this study was 100 respondents. The convenience sampling method is used in determining respondents. Based on the results of research and data analysis using SPSS software, it shows that: (1) Performance expectancy has a positive effect on behavioral intention to use QRIS, (2) Effort expectancy has not been accepted for behavioral intention to use QRIS, (3) Facilitating conditions has not been accepted for behavioral intention to use QRIS, and (4) Social influence has a positive effect on behavioral intention to use QRIS. The implication of the conclusion above is the results of this study indicate that only performance expectancy and social influence can influence the interest of MSME entrepreneurs in using QRIS as a means of payment. Performance expectancy is the first factor that can have a positive effect on interest in using QRIS, because when users experience high benefits from using QRIS, it will provide useful advantage and will be interesting to keep using. Social influence is the second factor that can have a positive effect on interest in using QRIS, because when you get influence, such as opinions or recommendations from people who are considered important, it will foster a sense of trust and want to use QRIS.

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