HERMANTO, Angelika Azharani (2024) Strategy of Brand Awareness Enhancement: Internship Experience as A Demand Creation Assistant At Paragon Technology and Innovation. Diploma thesis, Universitas Jenderal Soedirman.

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Abstract

This final project report is based on industrial work practices conducted at Paragon Technology & Innovation from August 14, 2023, to December 30, 2023. The work practice involved the Strategy of Brand Awareness Enhancement. The outcome of this job training is a deep comprehension of applying job training within the dynamic environment of Paragon Technology and Innovation in Distribution Center (DC) Bekasi, West Java. The main purpose of this job training is to examine the complexities of the Demand Creation job description and strategically utilize it to increase brand awareness. This strategy provides an in-depth understanding of the branding process at a high level. This enables individuals to effectively navigate and contribute to the creation of successful communication channels with local target audiences. The internship faced challenges in enhancing brand awareness, notably in optimizing additional resources for the event and prioritizing their allocation. To address this, improving productivity through collaboration or partnerships is recommended. Involving partners in event management can significantly boost the likelihood of achieving objectives and positively impact sales outcomes, making partner engagement a strategic tactic to maximize the overall event capacity.

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