Alfando, Khevin (2025) Business Development of Women's Rayon Shirt at PT Talhah Aturrahman International. Skripsi thesis, Universitas Jenderal Soedirman.

	PDF (Cover) 1. COVER_KHEVIN ALFANDO_C1H021037_KONVERSI FINAL PROJECT_2025.pdf Download (92kB)
	PDF (Legalitas) 2. LEGALITAS_KHEVIN ALFANDO_C1H021037_KONVERSI FINAL PROJECT_2025.pdf Restricted to Repository staff only Download (522kB)
	PDF (Abstrak) 3. ABSTRAK_KHEVIN ALFANDO_C1H021037_KONVERSI FINAL PROJECT_2025.pdf Download (76kB)
	PDF (BabI) 4. BAB I_KHEVIN ALFANDO_C1H021037_KONVERSI FINAL PROJECT_2025.pdf Restricted to Repository staff only until 21 March 2026. Download (93kB)
	PDF (BabII) 5. BAB II_KHEVIN ALFANDO_C1H021037_KONVERSI FINAL PROJECT_2025.pdf Restricted to Repository staff only until 21 March 2026. Download (84kB)
	PDF (BabIII) 6. BAB III_KHEVIN ALFANDO_C1H021037_KONVERSI FINAL PROJECT_2025.pdf Restricted to Repository staff only until 21 March 2026. Download (89kB)
	PDF (BabIV) 7. BAB IV_KHEVIN ALFANDO_C1H021037_KONVERSI FINAL PROJECT_2025.pdf Restricted to Repository staff only Download (286kB)
	PDF (BabV) 8. BAB V_KHEVIN ALFANDO_C1H021037_KONVERSI FINAL PROJECT_2025.pdf Download (34kB)
	PDF (BabVI) 9. BAB VI_KHEVIN ALFANDO_C1H021037_KONVERSI FINAL PROJECT_2025.pdf Restricted to Repository staff only Download (36kB)
	PDF (DaftarPustaka) 10. DAFTAR PUSTAKA_KHEVIN ALFANDO_C1H021037_KONVERSI FINAL PROJECT_2025.pdf Download (77kB)
	PDF (Lampiran) 11. LAMPIRAN_KHEVIN ALFANDO_C1H021037_KONVERSI FINAL PROJECT_2025.pdf Restricted to Repository staff only Download (1MB)

Abstract

The rayon women's clothing business is an attractive option for consumers who prioritise comfort and quality in clothing. This research aims to develop a women's rayon shirt business with a digital entrepreneurship approach. This business utilises online marketing through platforms such as Shopee, as well as direct marketing strategies to offline stores. The production process is carried out by ordering shirts to tailors and then sending the products directly to the buyer's shop. By prioritising the quality of non-transparent rayon material and neat stitching, the product has a competitive advantage in the market. The results of this business show great potential in expanding the market and increasing turnover through the use of technology and digital marketing. This research also explores the challenges and opportunities faced by small businesses in adopting digital marketing and technology-based business management. Keywords: Rayon Shirts, Digital Entrepreneurship, Online Marketing, MSMEs, Direct Marketing, Womenswear Business.

Actions (login required)

View Item