BERLIANSYAH, Rezha Arlanda (2018) The Influence of Food & Beverage Quality, Service Quality, Place, and Perceived Price to Customer Satisfaction and Repurchase Intention (An Emperical Study Of Level Up Purwokerto). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

This research entitled ’’ THE INFLUENCE OF FOOD & BEVERAGE QUALITY, SERVICE QUALITY, PLACE, AND PERCEIVED PRICE TO CUSTOMER SATISFACTION AND REPURCHASE INTENTION (An Emperical Study of Level Up Purwokerto)”. This type of the research research is case study with survey method by using questionnaire as a tool of data collection. The study was conducted in Purwokerto area. There are many various type of culinary business, such as cafe, restaurant, foodstreet, foodcourt, etc. But one of the most popular in the society now is cafe and restaurant. One of the new cafe and resto that had been just found in Purwokerto is Level Up. As a new arrival, Level Up have a unique concept, place, foods and beverages, and also the services that can attract young adult in Purwokerto to visit Level Up. But, there was a decrease in the customers who visited Level Up after a year of standing and the problem that faced by Level Up become a business phenomenon. Based on the problems above, this research was conducted to analyze the food and beverage quality, service quality, place, and perceived price to customer satisfaction and repurchase intention. Respondents of this research are 165 respondents came from consumers in Purwokerto who have been visited Level Up Purwokerto. This research uses SEM (Structural Equation Model) as analysis tools technique. Statistical software SPSS is used to analyze the data. The result of hypothesis testing using T-test is in the following: (1) Food and beverage quality has positive influence on customer satisfaction. (2) Service quality has positive influence on customer satisfaction. (3) Place has no significant influence on customer satisfaction. (4) Perceived price has a positive influence on customer satisfaction. (5) Customer satisfaction has a positive influence on repurchase intention.

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