PRASETYO, Kurnianto Aji (2018) The Influence Of Trust, Security And Service Quality Toward Purchase Decision At Lazada.Co.Id (Study on Consumer of Lazada Online Store at Purwokerto). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

The purpose of this study is to find out and analyze customer trust, service, and service quality on purchasing decisions at Lazada.co.id. Sample in this study there are 120 respondents who are customers at Lazada.co.id. Convenience sampling method in determining the sample of this study. Data were analyzed using multiple regression with SPSS version 25 statistical software. The results of this study indicate that, (1) Customer trust in the purchase results at Lazada.co.id. (2) Security of the purchase results at Lazada.co.id. (3) Positive service quality for purchasing decisions at Lazada.co.id.

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