CAHYANI, Niken (2024) An Analysis Of Semiotic Meaning In The Advertisement Of Men’s Skincare Products. Skripsi thesis, Universitas Jenderal Soedirman.
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Abstract
This thesis is entitled “An Analysis of Semiotic Meaning in the Advertisement of Men’s Skincare Products”. This research analyzes the signs, meanings, and men’s representation through the men skincare advertisements. The skincare advertisements were L’oreal Men, Garnier Men, Laneige Homme & Nivea Men. Then, the researcher analyzed the meaning of each signs in the advertisements using semiotic approach by Ferdinand de Saussure (1983), Furthermore, the researcher also used men’s representation theory by Edwards (2006). The definition of masculine includes strong, powerful, rational and competitive. The purpose of this research is to identify sign elements that consist in men skincare products and to find out how men represented in the advertisements. This research uses a qualitative descriptive approach. The result found from this research are the four advertisements with signifier, signified and men’s representation.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Nomor Inventaris: | J24056 |
| Uncontrolled Keywords: | Semiotics, skincare, advertisement, men’s representation |
| Subjects: | A > A74 Advertising S > S210 Semiotics |
| Divisions: | Fakultas Ilmu Budaya > S1 Bahasa dan Sastra Inggris |
| Depositing User: | Mrs Niken Gita Cahyani |
| Date Deposited: | 13 Feb 2024 03:18 |
| Last Modified: | 13 Feb 2024 03:18 |
| URI: | http://repository.unsoed.ac.id/id/eprint/25831 |
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