KHIRSASI, Ardina Lulu (2025) Developing an Informational Video of Using Livin' Merchant at Bank Mandiri Area Purwokerto. Diploma thesis, Universitas Jenderal Soedirman.

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Abstract

The author developed an informational video of using Livin’ Merchant during the internship at Bank Mandiri Area Purwokerto in the Transaction Banking Retail division as their focus on Livin’ Merchant with the aim as a guidance to explain about the features of Livin’ Merchant for customers. Additionally, the project was produced to find out any obstacles encountered in promoting and assisting customers with Livin’ Merchant during internship and propose potential solutions to overcome the obstacles such as technical challenges and customers confusion. Through the direct observation, the author was able to analyze the issues and give relevant solutions to improve the service process. There are three methods were used by the author, namely observation, interview, and documentation. The observation was conducted several months before the internship period start. The interview conducted to enhanced the reliability of the information gathered and gain more comprehensive of the company’s practices. The documentation was conducted to provide data documentation to gain a clearer understanding within company, which is essential in process of developing the promotional video. Based on the observation during the internship, the author gained data which some complaints from customers about the audio-visual product about the use of Livin’ Merchant. By gained data through the guide book of Livin’ Merchant, the author developing the informational video that reflects the features and benefits of Livin’ Merchant with combination of visuals and narration. Production including video recording, voice recording, and voice recording. The production process of developing an informational video including were pre-production that including generating idea, scriptwriting, and storyboarding. Post-production including final stage to finalized the edit to make sure everything aligned with the storyboard and script. Obstacle that author faced during developing the informational video were the lacked of generating idea and the platform for uploading the author's product was not available.The author overcomes the obstacles with gathering feedbacks from mentors and supervisors to gained ideas and decided to give the product to Transaction Banking Retail division which is the one who responsible for the Livin’ Merchant to deliver the informational video to the customers and merchant about Livin’ Merchant.

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