ANJELA, Ria (2023) The Effect of Motivation and Perception of Attractiveness on Visiting Decisions Mediated by Visiting Interest (Case Study in Taman Wisata Bukit Asri Desa Windujaya). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

This thesis entitled “The Influence of Motivation and Perception of Attractiveness on Visiting Decisions mediated by Visiting Interest (Case Study in Taman Wisata Bukit Asri Desa Windujaya)”, aims to determine the influence of motivation and perception of attractiveness on community’s decision to visit Taman Wisata Bukit Asri, Windujaya Village. The research method used in this study is the Structural Equation Model (SEM) using the AMOS application. This study used purposive sampling and there were 150 respondents. The results of hypothesis testing indicate that: (1) Motivation has no significant effect on Visiting Decisions to Taman Wisata Bukit Asri, (2) Perception of Attractiveness has no significant effect on Visiting Decisions to Taman Wisata Bukit Asri, (3) Motivation has a positive and significant effect on Visiting Interest to Taman Wisata Bukit Asri, (4) Perception of Attractiveness has a positive and significant effect on Visiting Interest to Taman Wisata Bukit Asri, (5) Visiting Interest has a positive and significant effect on Visiting Decisions to Taman Wisata Bukit Asri, (6) Visiting Interest does not mediate Motivation on Visiting Decisions to Taman Wisata Bukit Asri, (7) Visiting Interest does not mediate Perception of Attractiveness on Visiting Decisions to Taman Wisata Bukit Asri. The implication of this research is that the Windujaya Village Government, Taman Wisata Bukit Asri Manager, and the entire Windujaya Village community should pay attention to the factors that influence people to visit Taman Wisata Bukit Asri, namely motivation and perception of attractiveness. By maintaining, repairing, and improving the services and attractions that exist in these attractions. In addition, conducting promotions using social media such as Instagram, Facebook, and so on to increase community’s awareness and interest to visit Taman Wisata Bukit Asri.

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