SARI, Devi Atika (2018) The Effect of Service Quality, Restaurant Environment, and Perceived Value on Customer Satisfaction and Customer Loyalty (Study on Red Chili Restaurant’s Customers in Purwokerto). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

The purpose this study to identify and analyze the effect of service quality, environment of restaurant and perceived value on customer satisfaction and customer loyalty in Red Chili Restaurant, Purwokerto. The sample in this study there were 102 respondents who have used product and service in Red Chili Restaurant, Purwokerto. Data was analyzed using regression analysis to test the research hypothesis. These results indicate that the service quality, environment of restaurant and perceived value have a positive effect on customer satisfaction. Then customer satisfaction also has a positive effect on customer loyalty, and suggested to the manager to further enhance the service quality to the visitors.

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