Strategi Pemasaran Digital Menggunakan Metode SOSTAC Pada UMKM Kerajinan Batik Kabupaten Purbalingga

PROBOWATI, Diah Arum (2023) Strategi Pemasaran Digital Menggunakan Metode SOSTAC Pada UMKM Kerajinan Batik Kabupaten Purbalingga. Masters thesis, Universitas Jenderal Soedirman.

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Abstract

The Covid pandemic has hit almost the entire world, including Indonesia. The impact of covid19 has caused crises for various sectors. One of the sectors that was hardest hit was the MSME sector, a lot of MSMEs were not ready when the Covid-19 pandemic occurred. Government regulations regarding social restriction regulations also add more problems for MSMEs. From these problems, it is necessary to develop a digital marketing strategy for MSMEs in the face of the Covid-19 pandemic. This study aims to develop a digital marketing strategy for MSMEs in dealing with the Covid-19 pandemic. The method used in this research is the Sostac method. The results of this study are a digital marketing strategy for MSMEs affected by the Covid-19 pandemic.

Item Type:	Thesis (Masters)
Nomor Inventaris:	P223293
Subjects:	I > I260 Internet marketing M > M37 Management Marketing Selling M > M80 Marketing
Divisions:	Program Pascasarjana > S2 Manajemen
Depositing User:	Mrs DIAH ARUM PROBOWATI
Date Deposited:	20 Nov 2023 01:09
Last Modified:	20 Nov 2023 01:09
URI:	http://repository.unsoed.ac.id/id/eprint/24209

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