NATAPRASETYA, Muhammad Farhan Abdillah (2018) The Analysis Of Food Quality and Service Quality Of Duta Catering Towards Customer Satisfaction and Brand Loyalty. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

The study entitled "the effect of the quality of food and service at Ambassador catering towards customer satisfaction and brand loyalty". Type of this research is a case study with survey method using the questionnaire as a data collection tool. Research is done in the cikarang. There are many types of businesses, such as restaurants, culinary foodstreet, foodcourt, etc. But one of the most popular in many people now is the catering. One of the catering that I take as one of the objects of my thesis is the Ambassador of Catering. As Ambassador catering Catering was able to attract the interest of several companies. Because of the new stand for several years and experienced a significant increase in the phenomenon and become Ambassadors of the catering business. Based on the above issues, this research was conducted to analyze the quality of the food and the perceived service quality to customer satisfaction and customer loyalty towards Ambassador catering. The respondents in this study are the 176 respondents who came from employees of companies who use the services Ambassador catering. The research of using SEM (Structural Equation Model) as a tool of analysis techniques. SPSS statistics paid off device is used to analyze the data. The results of hypothesis testing using a T-test is as follows: (1) Food quality has a positive influence on customer satisfaction. (2) Service quality has a positive influence on customer satisfaction. (3) Customer satisfaction has a positive influence on brand loyalty. (4) food quality has no significant influence on brand loyalty. (5) service quality has a positive influence on brand loyalty.

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