MAHENDRA, M. Ilham Ihza (2018) Factors Affecting Consumer Decision to Purchase 3 Kg or 12 Kg LPG in Bancarkembar North Purwokerto. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

This study takes the title "Factors Affecting Consumer Decision To Purchase LPG 3 Kg or 12 Kg in Bancarkembar North Purwokerto" The purpose of this study was to analyze the factors that influence consumers in buying 3 kg or 12 kg LPG. The factors examined in this study are factors of education level and income level. The study was conducted in Bancarkembar, North Purwokerto Subdistrict, with 99 respondents. Sampling using convenience sampling. Retrieving data using questionnaires that are directly given to respondents. The analytical tool used is the logistic regression method. Based on the results of research and data analysis which shows that the level of education does not affect the consumer's decision to buy 3 kg or 12 kg LPG. Temporary level of positive income towards consumer outcomes in buying LPG. That is, the higher the number of consumers to buy 12 kg LPG. The implication of this research is that Pertamina together with the government must conduct awareness raising to increase the awareness of respondents with high income to buy 12 kg of LPG instead of 3 kg of LPG. Although this is trivial, it is hoped that it can contribute to state revenues because high-income people will buy non-subsidized products that will not burden the country.

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